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General comments |
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The internet servers
automatically create so-called log files that help to draw conclusions
on user behaviour and document access numbers of an
internet page using suitable evaluation programs.
The frequency of a page (vacation, holiday seasons)
as well as the evaluation of these numbers are subject to certain
fluctuations and unpredictabilities. At best the page operator takes
the highest access results and extrapolates them for instance for a
certain time frame (therefore ChemLin can expect a total of 4 million
visitors to access it's page in 2004).
At this stage we are therefore working with
statistical averages which show a certain tendency. The numbers up
until June 2004 were taken into account. |
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Page calls (Page impressions, PIs) |
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Number of total called
HTML pages. |
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Maximum: 522.000 (June 2004). The following graphic
shows the statistical tendency in the progression of the monthly page
calls: |
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Graphic: monthly visits |
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Visitor / ChemLin User |
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At the moment more than 100.000 visitors per month
use ChemLin as an information medium and entry portal (maximum:
130.000 in June 2003) on a regular basis; the trend corresponds with
the page calls. |
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The visitors of ChemLin are exclusively those
persons of all areas occupied with chemistry and the related science
fields. Because of the information content and by avoiding measures
leading those "uninterested" to our pages, the number of "specialist
visitors" is at nearly 100 %. |
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Excursus: Advantages for your marketing measures |
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The advantages of marketing measures in a specific
medium like ChemLin is especially visible by comparing with respective
measures in general or printed media: |
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Take for instance the spread losses, the duration and
the cost for a product introduction (for example of laboratory
equipment, chemical products etc.) or of a job offer in a
general medium. Normally a generously estimated 10 % of the readers
belong to your target group. In our case this means: Through an
advertising campaign in ChemLin you can reach the same number of
potential buyers as in a general medium with a circulation of 450.000
copies at a fraction of the cost over a much longer period of time. |
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